Manager of Marketing and Brand

Nearfield is entering a phase where technological leadership must be matched by clear, confident, and internationally resonant storytelling. This role exists to build and scale a strong global brand presence for Nearfield, positioning us as a high-tech leader in the semiconductor ecosystem. The focus is not on “selling,” but on creating meaning, and visibility. Externally in the market and internally within the organization.

Core Responsibilities

This role defines and executes Nearfield’s global brand and communication strategy. This includes shaping a coherent narrative around Nearfield’s technology, vision, and impact, and ensuring that narrative is consistently communicated across all internal and external channels.

The role owns brand identity, visibility, and thought leadership, translating complex high-tech innovation into compelling, credible messaging for international audiences.

This person works closely with the CEO and leadership team to position Nearfield and its leadership as trusted voices in the semiconductor ecosystem. This includes developing CEO thought leadership and personal branding in a way that feels authentic, value-driven, and technically grounded. The role also drives proactive and sometimes strong marketing initiatives where appropriate, always aligned with long-term brand value rather than short-term hype.

Internally, the role acts as a bridge between leadership and employees, ensuring clear communication through town halls and internal updates. It requires deep understanding of leadership intent and employee needs, translating both into messages that build alignment, trust, and engagement across the organization.

Key Activities

You will design and evolve Nearfield’s global brand identity and positioning, ensuring it resonates beyond Europe and competes confidently globally. You will lead external communications including press releases, application notes, announcements, and media interactions, with a strong sense of timing, relevance, and narrative coherence. You will actively shape Nearfield’s visibility in international markets, industry platforms, and thought-leadership arenas.

You will advise leadership on communication strategy, ask sharp questions, and challenge assumptions when needed this role values insight and judgment over volume of output.

You are expected to envision what the brand should become and build toward that vision with discipline and creativity.

This is a senior role for someone who has built brands before, ideally in deep/ high tech, semicon, AI, or similarly complex B2B environments. You understand how strong global tech brands are built and can translate that mindset into our context without losing authenticity. You are comfortable operating at both strategic and hands-on levels.

You have a strong instinct for turning technical content into clear narratives (strategy → message → story → assets). You know how to communicate highly technical content in a way that is compelling without oversimplifying.

You are confident working closely with our CEO/ CTO, shaping external presence and personal branding while staying grounded and value driven. You are not here to “just market,” but to add real strategic value.

Most importantly, you are known for asking the right questions, about audience, message, timing, and intent, and for building brands that feel meaningful, not manufactured.

What You Have:

• Experience in brand storytelling, corporate communications, or product marketing (B2B / complex tech).

• Proven ability to turn technical content into clear narratives (strategy → message → story → assets).

• Strong track record in global brand building, visual identity, and differentiated creative campaigns.

• Experience building “one story, many channels”: CEO voice, website, PR, investor comms, keynotes, customer stories.

• Excellent writing and editing in English: can adapt voice (bold/visionary vs factual/technical).

• Hands-on by nature while capable of scaling and leading a growing function.

• Excellent communicator and storyteller, credible with both technical and non-technical audiences.

• Demonstrated impact on demand generation, pipeline growth, and sales enablement.

• Track record of shipping high-impact assets: launch narratives, case studies, flagship decks, brand films/scripts.

• This role can be done hybrid from the US with frequent travel to The Netherlands or be based in The Netherlands.

What success looks like

Nearfield is clearly recognized internationally as a high-tech leader with a strong, distinctive brand. Employees understand the company’s direction and feel connected to its story. The CEO and leadership are visible, credible thought leaders in the industry. Communications feel intentional, confident, and technically sharp. Not noisy, not generic. The brand stands out in the semiconductor landscape in the way other big tech companies have achieved in recent years.